Business communication Essay Example | Topics and Well Written Essays - 2250 words - 1

Business communication - Essay Example The primary motive of this venture is to increase the customer trust and erase the fear from the passengers. This report has also evaluated a press release to convey the current activities to their stakeholders. Malaysian airline is the major airline operator of Malaysia whose primary hub is Kuala Lumpur International Airport (Strydom, 2005). This airlines company was established in the year of 1937 with twin engine and 8-seater aircrafts. Throughout the years, the airline has grown widely to fulfil the demand of consumers from all over the world (Malaysia Airlines, 2012). During the year of 2014, the company has experienced two major crashes which have degraded the global reputation and its financial condition (The New York Times, 2014). The organization therefore needs to put in strong efforts to design a strategic plan which will help them to rebuild their global reputation and financial position. This paper will carry out a situational analysis in order to evaluate the internal and external business environment of Malaysian Airline and to assess their capabilities, resources and customers. The SWOT analysis of Malaysian Airline System will help in understanding the external opportunities and threats as well as the internal strength and weaknesses of the organization. This analysis will provide further assistance to the organization to evaluate new market strategies (Piercy and Giles, 1989). The airline has faced a financial loss of around $170 million in the year of 2012 and 2013. This reduction in profit margin of the organization has adversely affected the sustainability of the organization. In the year of 2014, the Malaysian Airlines has faced two major mishaps such as the shot down of their MH17 aircraft and disappearance of the MH370 aircraft. These disasters have decreased the reputation of this airline in the global market (CAPA Centre for aviation, 2015). Political environment of various regions has a great